Research problem needs more explanation as well as more elaboration.

Supply Chain Management is the process of linking the organization within the distribution chain for meeting demand across the globe as effectively as possible.Fashion industry in UK is one of the most vibrant and creative sectors in the economy which contributes significant amount in the GDP of the country. Pepe Jeans, a privately owned company in UK is considered for this research because it has adopted sophisticated SCM process as it is one of larger denim retailers in UK which has expanded its business worldwide. Some issues have been witnessed by management in supply chain management as retailers are also unhappy with Pepe’s requirement. The major aim of this study is to analyze the dynamics and importance of Global Supply Chain Management in Fashion Industry of UK through taking into account case study of Pepe Jeans.